The age of slick television commercials winning campaigns in America is on the way out, Democratic National Chairman Howard Dean said Wednesday in Pittsburgh.
The key to victory today is knocking on more doors with direct appeals -- a resurgence of old-fashioned, grass-roots politics -- Dean, a former Vermont governor and unsuccessful candidate for president in 2004, told a rally of about 300 Democratic stalwarts and union organizers at Church Brew Works in Lawrenceville.
"The fact of the matter is politics is changing dramatically, and it's changing faster than most people understand," Dean said. "The era of the one-way campaign is rapidly coming to a close -- that is, you put on a 30-second ad and it's good enough to win elections.
"That's not good enough to win elections anymore. The younger generation and now all Americans are expecting more."
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